Think global,
live italian.

ITALIANA is the first platform for the promotion of Made in Italy products.

idea

Made in Italy is another way of saying quality and elegance in the whole wide world.
Abroad everyone talks about Italy, but very rarely it's the Italians themselves. At least until today.
ITALIANA is the first multi-platform international means in support of the Country's establishment that Rai Com
puts to the service of the national Excellence in order to tell the World about our businesses, our productions, our.
For more information contact us.

Tv Magazine

ITALIANA is a tv program dedicated to the Italian Excellence that will be on air as from May 2015 in the Emirates, the Middle East and North Africa and from October 2015 in China, Russia and Canada.
The first series is made up of 28 episodes in Italian, English and the idioms of the countries it will be on air in(Arab, Chinese and Russian). The format is made of short reviews dedicated to the areas of Italian Excellence (fashion, design, culture,art, territory, food,etc.) in which ample space is given to Italian businesses, to their products and their history.
In 2016 the format will be on air also in the United States, in South America and in the Pacific.
For more information contact us.

Magazine

ITALIANA is also a four-monthly bilingual (Italian and English) paper magazine
that is delivered to the main representatives of Italian and foreign
institutions and to the opinion leaders of industry and culture.
For more information contact us.

Casa Italiana

Casa Italiana is the show case dedicated to the Italian Excellence that is set up on
occasion of important cultural a sports events all over the world. Casa Italiana was
set up for the first time in Beijing, with the co-operation of the Federazione Italiana
di Atletica Leggera(Italian Federation of Track and Field events) during the World
Championship in August 2015. For 10 days Casa Italiana was the exclusive place
in which one could "live Italy" in Beijing: workshops, business meetings between
Italian and foreign companies, formal cocktails and cultural activities, shows, screen shows.
For more information contact us.

Contatct us

For more information on Italiana contact us.
italiana@rai.it